8.12.2009

The Digital Dish - Wednesday, August 12

Come get it while it's hot...the Digital Dish for Wednesday, August 12.

Blogs eyed by Federal Trade Commission - In attempt to curtail unscrupulous advertising practices on blogs - a company setting up fake review blog to promote its own product, for example - the Federal Trade Commission, along with attorneys general and self-regulatory groups, is investigating just what goes on between advertisers and bloggers, reports Stephanie Clifford of the New York Times. Bloggers get a bad rap for a lack journalistic integrity already, but receiving payments for discussing products is one line that should never be crossed.

Got game? Prove it! - All things tennis brand Prince is hoping that its "Do You Know Prince" campaign is as captivating as the men's Wimbledon final. With the US Open just around the corner, Prince is combining online, social, mobile and event marketing with tennis-related trivia to give fans of the sport an engaging experience on multiple platforms. It could very well be an (overhead) smash hit. Mediapost has the story.

Apple App Store constant source of frustration for developers - Much to the dismay of inventive and creative application developers across the globe, Apple continues its tyrannical rule over the App Store application process. Despite already having the largest horde of smart phone applications, Apple's enigmatic approval requirements have left many frustrated. So why not have a little fun with it?

The great magazine ad migration - Can the salvation of magazines be found in the palm of your hand? NearbyNow has developed a platform to migrate magazine advertising into the mobile version of the publication. The company has already worked with Seventeen and Runner's World to integrate print ads. Coupled with the company's location based digital shopping service, this could be a boon to the struggling magazine business.

Twitter draws the line - Something to contemplate while Twitter is down...yet again. The company apparently doesn't have a problem with letting third parties integrate the Twitter name into a product or application, which is a welcomed revelation in this open source world. Just don't spam the Twitterverse. That's when the microblogging service gets angry.
blog comments powered by Disqus